Verve Marketing and Design

Posts by diaNZe3

The Right Day

It’s just human nature. When everyone else is doing it, we tend to follow. Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, No Shipping Thursday . . . where to next? People become caught up in groupthink, and like the fabled lemmings, will jump off a cliff if everyone else does it. We must…

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The Panacea

Often, when companies hire a consultant, they think it will be a panacea, the fairy dust they need to end the sleepless nights. Soon after, the truth sets in. This either gives them an “aha” moment or it punches them in the gut. The wake up message is that You, the business owner, has to…

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Why do You Want Your Business to Grow?

Maybe you have that feeling, you’ve heard the voice. You know it’s time to expand your business. Before you do, though, take the time to go beyond just making payroll or increasing your bottom line. Stop, take a breath and ask yourself why you are looking to grow your business — Do you want to…

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Straight Shooting with Target Marketing

Target Marketing is about discovering who your “best” customer is.  When you know that, you can focus your marketing on the people who are most likely to buy from you. It is an essential part of any marketing strategy, along with your product or service, distribution channels, price and promotion. All your marketing efforts are…

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Shifting our mind set = business growth

Jay Leno on Happiness This is purported to be written by Jay Leno in 2008. Imagine if you could shift your focus to positive from negative, on what you have vs. what you perceive you lack, on releasing your inner strength to get what you want by being a high performer.  As Eleanor Roosevelt wrote,…

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The Convergence of Social Networking, E-Retailing and Integrated Media: Opportunities for Luxury Marketers

Facebook friend-ing. Twitter following. LinkedIn connecting. Blog postings. YouTube perusing. E-commerce purchasing. These social networking and integrated media tools have become a part of everyday life for people all over the world, both in their personal and professional lives. Although popular, one has to ponder whether we are really being social with this form of…

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Niche Marketing – The Spending Power of Women

Women serve many roles in our society – businesswoman, wife, mother, daughter, entrepreneur, sister, friend, teacher, aunt, expert (the list goes on and on) – and women make 80% of all consumer purchases on top of their other achievements. To exemplify the power of women in relation to economic stimuli, women spend on average $100…

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Niche Marketing — The Home Space

Our homes are as unique and varied as our personalities. Bringing life to an inanimate dwelling requires style, attitude and interior design to make the home space inviting and a form of personal expression. Whether you refer to your home as an abode, diggings or habitat, they all have something in common: the need for…

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Entering the Mind of the Middle-Class Millionaire

In a presentation to the Luxury Marketing Council of Philadelphia, author Lewis Schiff properly introduced members and guests to the market segment know as The Middle-Class Millionaire. A rising number of millionaires fit into this middle-class category, in fact, “…8.4 million households” (Prince, Schiff 8) in America make up this segment. This class of millionaire…

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