Positioning the exceptional for the luxury market

In January 2009, a new chapter of the Luxury Marketing Council will make waves in our region and unite the most influential, intellectual and savvy minds in the luxury marketing arena today. Since its inception in 1994, The Luxury Marketing Council has developed chapters throughout the world and is considered the global thought leader in [...] Read more »

From the time your woke up this morning to the moment you sat in your cushy desk chair at work, think of all the advertising messages that filled your AM – morning radio commercials, charity outreach on your cereal box, sale ads in the morning newspaper, banner ads on CNN.com, electronic billboards featuring luxury automobiles, [...] Read more »

To say we are living in uncertain times may be an understatement. With the economy, trends and ever fluctuating business models, what we as individuals dislike the most is what may, in fact, keep us afloat: change. We need to ask ourselves, will we develop new solutions to overcome existing obstacles or will we resort [...] Read more »

July 2008 – Verve Marketing & Design™ is teaming up with Heifer International over the next six months to produce three new children’s books by Page McBrier and one coffee table book that will feature the works of notable mural artist Betty LaDuke. For over twenty years, Verve has helped clients target and reach the [...] Read more »

In a nation that has, over the years, adopted a throw away culture mentality, designer clothing, gourmet, disposable coffee cups, luxury automobiles, empty Cristal bottles and Beluga caviar tins are among the discarded items that cover the landfills of the US. So no matter how much the price tag reads on a high-end item, inevitably, [...] Read more »

Merriam-Webster defines luxury as “something adding to pleasure or comfort but not absolutely necessary.” In a time of great uncertainty in this country, in terms of the state of the economy and that groundbreaking Presidential election looming, Americans are searching for luxury space in every day life to rekindle comfort and hope. On the bright [...] Read more »

Are we headed for a recession? Maybe yes, maybe no. But history has shown that just the mention of “recession” can wreak havoc on the psyche — and unfortunately, on the economy. But regardless of the dollar’s buying power, life goes on. There will be appliances to replace, vacations to take, achievements to note, and [...] Read more »

Well, it’s about that time of year – for boxes with bows, tangled twinkle lights, indulging in sweet treats and racking up the airline miles on your credit card. It’s inevitable that time, dollars and sometimes common sense get away from us around the holidays. However, as you are keeping the retail world in the [...] Read more »

For some luxury buyers, a high-end BMW would be sufficient unto itself. Custom-built for the buyer, German-engineered for excellence, the Beemer is a sweet little sports car. But BMW understands that for a certain group of discriminating buyers, an automobile remains just an automobile. It’s a way to get from point A to point B. [...] Read more »

Enter the word “luxury” on Amazon.com and 186,975 entries materialize. Over 186 thousand books on “activity that gives great pleasure,” “an item that is desirable but not essential,” and “expensive high quality surroundings.” The staggering amount of reading material points to the fact that luxury is on the minds of many Americans; not just the [...] Read more »