Verve Marketing and Design

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Verve Marketing & Design: Positioning the Truly Exceptional for Generations to Come

Verve Marketing & Design is a boutique firm celebrating 30 years of helping businesses realize their vision and achieve growth. Recently, Diane E. Lemonides, President & Brand Strategist, completed an exercise she’s taken clients through many times: re-branding and re-focusing. Having worked with many clients across various industries over the years, Lemonides realized her consulting…

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Western Lullaby

At the age of 70, Lynn Estes Friess started writing children’s books and started her own publishing company. She was recently featured on The Balancing Act segment on the Today Show! Watch the segment below: What we did with this client: – Found an illustrator that was perfect for her story – Helped her set…

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The Time of the Season

In nature, this is the time of the season to prepare the soil and get ready to plant.  The same is true for Business. Before we plant our garden, we must clear the area.  For plans to succeed we need to pull out what’s old and withered or broken. This is a good time to…

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The Slow Movement

As I was packing my kid’s lunches in wax paper bags, I was feeling good that the contents of all the “bags” in the lunch boxes were healthy, home-cooked food. Okay, except for the granola bar. (I do make my own power bars but they fly out of the kitchen so fast it’s hard to…

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The Convergence of Social Networking, E-Retailing and Integrated Media: Opportunities for Luxury Marketers

Facebook friend-ing. Twitter following. LinkedIn connecting. Blog postings. YouTube perusing. E-commerce purchasing. These social networking and integrated media tools have become a part of everyday life for people all over the world, both in their personal and professional lives. Although popular, one has to ponder whether we are really being social with this form of…

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Niche Marketing – The Spending Power of Women

Women serve many roles in our society – businesswoman, wife, mother, daughter, entrepreneur, sister, friend, teacher, aunt, expert (the list goes on and on) – and women make 80% of all consumer purchases on top of their other achievements. To exemplify the power of women in relation to economic stimuli, women spend on average $100…

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Niche Marketing — The Home Space

Our homes are as unique and varied as our personalities. Bringing life to an inanimate dwelling requires style, attitude and interior design to make the home space inviting and a form of personal expression. Whether you refer to your home as an abode, diggings or habitat, they all have something in common: the need for…

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Entering the Mind of the Middle-Class Millionaire

In a presentation to the Luxury Marketing Council of Philadelphia, author Lewis Schiff properly introduced members and guests to the market segment know as The Middle-Class Millionaire. A rising number of millionaires fit into this middle-class category, in fact, “…8.4 million households” (Prince, Schiff 8) in America make up this segment. This class of millionaire…

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Living Luxury – Crafting the Experience

True luxury heightens the senses – seeing the Aurora Borealis with swishes of hazy color in the night sky, feeling 1,000 thread count Egyptian cotton sheets, smelling vintage Bordeaux as it swirls in a crystal-stemmed goblet, hearing The Marriage of Figaro live from your balcony seat, tasting red caviar as it melts on your tongue.…

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