10 Ways to Refuel

It’s a good time to stop and catch your breath.  Some of us are just coming out of winter and need to refill the gas tank.  It’s important for business people (especially small business owners) to take time to recharge.  It is good for you and your company. Here are some suggestions: 1)  Do Something…

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The Right Day

It’s just human nature. When everyone else is doing it, we tend to follow. Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, No Shipping Thursday . . . where to next? People become caught up in groupthink, and like the fabled lemmings, will jump off a cliff if everyone else does it. We must…

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Straight Shooting with Target Marketing

Target Marketing is about discovering who your “best” customer is.  When you know that, you can focus your marketing on the people who are most likely to buy from you. It is an essential part of any marketing strategy, along with your product or service, distribution channels, price and promotion. All your marketing efforts are…

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