Target Marketing is about discovering who your “best” customer is.  When you know that, you can focus your marketing on the people who are most likely to buy from you. It is an essential part of any marketing strategy, along with your product or service, distribution channels, price and promotion. All your marketing efforts are…

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Women serve many roles in our society – businesswoman, wife, mother, daughter, entrepreneur, sister, friend, teacher, aunt, expert (the list goes on and on) – and women make 80% of all consumer purchases on top of their other achievements. To exemplify the power of women in relation to economic stimuli, women spend on average $100…

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