|
November December 31, 2010
The Convergence of Social Networking, E-Retailing and Integrated Media: Opportunities for Luxury Marketers
Facebook friend-ing. Twitter following. LinkedIn connecting. Blog postings. YouTube perusing. E-commerce purchasing. These social networking and integrated media tools have become a part of everyday life for people all over the world, both in their personal and professional lives. Although popular, one has to ponder whether we are really being social with this form of cyber communication.
> click here for full white paper
July 2009 - December 31, 2010
Niche Marketing – The Spending Power of Women
women spend on average $100 billion every year on luxury goods and services. These purchases are made by listening to, catering to and attracting women to your brand based......
> click here for full white paper
May 2009 - December 31, 2010
Entering the Mind of the Middle-Class Millionaire
In a presentation to the Luxury Marketing Council of Philadelphia, author Lewis Schiff properly introduced members and guests to the market segment known as The Middle-Class Millionaire. A rising number of millionaires fit into this . . .
> click here for full white paper
May 2009 - December 31, 2010
Niche Marketing — The Home Space
Our homes are as unique and varied as our personalities. Bringing life to an inanimate dwelling requires style, attitude and interior design to make the home space inviting and a form of personal expression...
> click here for full white paper
March 2009 - December 31, 2010
Living Luxury – Crafting the Experience
Every aspect of every industry is shifting due to our scattered economy. A value proposition your company can offer to the consumer is the Full Experience – it’s.....
> click here for full white paper
February 1, 2009 - December 31, 2010
Love ‘Em or They’ll Leave You – a beyond basics customer service reminder
Luxury products are finely crafted, the experiences are unique and exotic, the services are lavish and custom, but where consumers decide to purchase these luxuries often relies on the exceptional service they’ve come to expect from individual businesses. Customers remember the service experience - it wins them over and builds brand loyalty.
> click here for full white paper
January 2009 - December 31, 2010
Changing Tactics In Tough Times
It’s a new economy and a new day in all regards. Comfort zones of yesterday are history forcing each of us to stretch into new a new era armed with new tools, lingo and perhaps lifestyles…. .
> click here for full white paper
December 2008 - December 31, 2010
Niche Marketing
It is imperative in today’s multi-cultural world to know how to identify your ideal client. It goes beyond age and house hold income – it’s understanding detailed demographics, psychographics and purchase behaviors. It’s identifying your potential clients ......
> click here for full white paper
October 2008 - December 31, 2010
Philadelphia welcomes the Luxury Marketing Council
The Luxury Marketing Council of Philadelphia brings together the smartest and most innovative marketers of luxury products and services to explore best practices, critical issues and trends, as well as connects them with the rest of the world. The result is a "spontaneous combustion that provides Council members with a unique platform for growing revenue, share-of-wallet and loyalty of the luxury market’s best customers
> click here for full white paper
August 2008 - December 31, 2010
Advertising Noise Throughout History: Love it or Loathe it, it’s Here to Stay
From the time your woke up this morning to the moment you sat in your cushy desk chair at work, think of all the advertising messages that filled your AM – morning radio commercials, charity outreach on your cereal box, sale ads in the morning newspaper, banner ads on CNN.com, electronic billboards featuring luxury automobiles, a new restaurant opening plastered on the back of a public transit bus, a presidential campaign bumper sticker on a hybrid, museum exhibit signage in the train station and probably about 100 more examples that you consciously or subconsciously encountered. A thought to ponder over your morning cup o’ Joe: how did our society become a place that constantly surrounds us with proverbial noise?
> click here for full white paper
July 2008 - December 31, 2010
Uncharted waters: Adjusting your tack for a new journey
To say we are living in uncertain times may be an understatement. With the economy, trends and ever fluctuating business models, what we as individuals dislike the most is what may, in fact, keep us afloat: change. We need to ask ourselves, will we develop new solutions to overcome existing obstacles or will we resort to our old ways? Regardless of the tactics used, we will all (hopefully) seek renewal and rejuvenation along the journey.
> click here for full white paper
April 2008 - December 31, 2010
Fractional Ownership
In a nation that has, over the years, adopted a throw away culture mentality, designer clothing, gourmet, disposable coffee cups, luxury automobiles, empty Cristal bottles and Beluga caviar tins are among the discarded items that cover the landfills of the US. So no matter how much the price tag reads on a high-end item, inevitably, it will end up somewhere in the vicinity of a McDonald’s hamburger wrapper. Each year, the average American produces approximately 1,570 pounds of unwanted ‘stuff’ – no wonder the green movement is so essential. It seems that in a world where the consumer is constantly, well, consuming, the first thing that needs to be reduced, reused and recycled is all that luxury “stuff.”
> click here for full white paper
February 2008 - December 31, 2010
Globetrotting is good for business
Countries like India, Singapore and Hong Kong are emerging luxury markets and are targets for continued growth amidst the luxury sector. These countries are catching up to the more mature tastes and affluent incomes of countries like Australia and Japan and desire luxury products. This gives US businesses targeting luxury markets an advantage – foreign luxury consumers’ desire imported products. Touting the quality of American made products and the cache associated with owning imported goods allows businesses to dangle a substantial price tag from these transplanted wares.
> click here for full white paper
January 2008 - December 31, 2010
Recession? Make your Money Work Harder.
Are we headed for a recession? Maybe yes, maybe no. But history has shown that just the mention of “recession” can wreak havoc on the psyche -- and unfortunately, on the economy. But regardless of the dollar’s buying power, life goes on. There will be appliances to replace, vacations to take, achievements to note, and occasions to celebrate in the coming year, recession or not. One can’t change the fact that a fiftieth birthday, a silver anniversary, a graduation, or a birth, will occur in 2008. So consumers will be spending; but they’ll be spending more cautiously. How do you convince the budget-conscious consumer that her money is best directed in your direction.......
> click here for full white paper
December 2007 - December 31, 2010
Reality Check Please!
Well, it’s about that time of year – for boxes with bows, tangled twinkle lights, indulging in sweet treats and racking up the airline miles on your credit card. It’s inevitable that time, dollars and sometimes common sense get away from us around the holidays. However, as you are keeping the retail world in the black this season,
take a moment to reflect on your own business and its growth and success before the ball drops in 2008.
> click here for full white paper
November 2007 - December 31, 2010
Packing the Experience of Luxury
What can you do to create experiences that will be appealing to your discriminating customers?
Sure, they?ll come in and purchase the goods or services you have to offer ? but they may drift elsewhere for similar goods and services over time. What can you offer experientially that will make them yours forever?
> click here for full white paper
September 2007 - December 31, 2010
Tapping Into The Booming Luxury Market
........ Who are these people? They are Seniors, Boomers and Genexers; office workers and entrepreneurs; men and women of every ethnicity and culture; in a nutshell: your target market......
They are consumers who have worked hard and feel entitled. It?s the hotel guest who notices the thread-count of the sheets and the thickness of the towels.
> click here for full white paper
June 2007 - December 31, 2010
Green is the New Gold
The government recently launched a new web site, http://www.epa.gov/stewardship/, with tips to help your business be more sustainable. But if you want to go beyond the ?basic green? and also have some fun, here are tips that prove that ecofriendly and chic can go hand in hand.
> click here for full white paper
June 2007 - December 31, 2010
VERVE cycles to fignt MS
This will get you started as you prepare to ride with Team Verve in this years MS 150 on September 28 & 29th to Ocean City NJ! More tips & training schedules to come!
JOIN US AS WE RIDE TO FIGHT MS
http://www.nationalmssociety.org/site/TR?px=1804696&pg=personal&fr_id=2750
> click here for full white paper
June 2007 - December 31, 2010
Team Verve training schedule
Team Verve's training tips and ride schedule to train for this years city to shore on September 29 &30 in an effort to help fight MS
> click here for full white paper
May 2007 - December 31, 2010
Mailing List Tips
It's Time to Spring Clean Your Mailing List!
With the postage rate increate effective May 14, 2007, a first-class stamp will be jumping from $.39 to $.41. This may not seem like a significant increase; however, for businesses direct mailing mass quantities, why waste postage on undeliverable direct mail? Solution: clean up your mailing list!
Whether you are targeting customers each month or just sending direct mailings several times per year, your mailing list is crucial to a successful direct mail marketing program.
> click here for full white paper
April 2007 - December 31, 2010
The Secret Art of Shopping and the Dying Art of Customer Service
It's not that difficult to provide customers with extraordinary service. Much of it involves nothing more than common sense, really-and the best part about it all is that it's free!
> click here for full white paper
| 
