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True luxury heightens the senses – seeing the Aurora Borealis with swishes of hazy color in the night sky, feeling 1,000 thread count Egyptian cotton sheets, smelling vintage Bordeaux as it swirls in a crystal-stemmed goblet, hearing The Marriage of Figaro live from your balcony seat, tasting red caviar as it melts on your tongue.…

We’ve all heard it before: the customer is always right. And part of that entitlement comes from expecting exceptional service when purchasing luxury products, experiences and services. Let’s face it: luxury is all about service. Sure, luxury products are finely crafted, the experiences are unique and exotic, the services are lavish and custom, but where…

The President’s proposed stimulus package is intended to reduce our nation’s debt by half and get the economy and the work force back on track. Every market segment has been affected over the past year, including the robust luxury and aspirational markets, which were not immune to products and services being hit hard. Now it…

I love Chinese food – the smell, taste and texture – and I am a pro with chopsticks! Pretty impressive for someone who is not of Asian descent, huh? And since I frequent Chinatown, I must know how the Asian market consumes media, right? It sounds absurd, but when businesses don’t pay attention to their…

In January 2009, a new chapter of the Luxury Marketing Council will make waves in our region and unite the most influential, intellectual and savvy minds in the luxury marketing arena today. Since its inception in 1994, The Luxury Marketing Council has developed chapters throughout the world and is considered the global thought leader in…

From the time your woke up this morning to the moment you sat in your cushy desk chair at work, think of all the advertising messages that filled your AM – morning radio commercials, charity outreach on your cereal box, sale ads in the morning newspaper, banner ads on CNN.com, electronic billboards featuring luxury automobiles,…

To say we are living in uncertain times may be an understatement. With the economy, trends and ever fluctuating business models, what we as individuals dislike the most is what may, in fact, keep us afloat: change. We need to ask ourselves, will we develop new solutions to overcome existing obstacles or will we resort…

July 2008 – Verve Marketing & Design™ is teaming up with Heifer International over the next six months to produce three new children’s books by Page McBrier and one coffee table book that will feature the works of notable mural artist Betty LaDuke. For over twenty years, Verve has helped clients target and reach the…

In a nation that has, over the years, adopted a throw away culture mentality, designer clothing, gourmet, disposable coffee cups, luxury automobiles, empty Cristal bottles and Beluga caviar tins are among the discarded items that cover the landfills of the US. So no matter how much the price tag reads on a high-end item, inevitably,…

Merriam-Webster defines luxury as “something adding to pleasure or comfort but not absolutely necessary.” In a time of great uncertainty in this country, in terms of the state of the economy and that groundbreaking Presidential election looming, Americans are searching for luxury space in every day life to rekindle comfort and hope. On the bright…