Verve Marketing and Design

Rough Lux

Rough Lux, not Tarnished

Rough lux is not rough at all; it’s all in the positioning. This trend spans from clothing, travel, packaging, and home goods to dining. It’s the food we eat and how we shop! Some well known brands leaders are Toms, Seeds of Change to Anthropologie, which has done a perfect job of embracing rough lux…

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