The Importance of Brand Consistency: Building Trust and Recognition

In today’s highly competitive business landscape, standing out is more challenging than ever. Companies are constantly vying for attention in crowded markets, making brand consistency a critical element of success. But what exactly is brand consistency, and why is it so vital? Brand consistency is the cohesive presentation of your company’s identity across all platforms…

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The Importance of Relationships in Business.

There’s no better time of year than now to reflect on the importance of business relationships. With Christmas just around the corner, we want to extend our heartfelt thanks to all our past and present customers. We truly enjoy working with each of you, and your continued support and partnership are deeply appreciated.  In today’s…

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Staying on Top of Trends

One of the biggest challenges many companies face is the hesitancy to embrace change. Whether you’re manufacturing hockey sticks or building houses, markets, styles, and trends are always evolving. For business owners who have been deeply involved in day-to-day operations for years, it can be difficult to recognize when it’s time to pay attention to…

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What Makes a Solid Business Plan? 

Whether you’re a startup business entering the market or a well-established company with over 40 years of experience, growth doesn’t happen by chance—it requires strategic planning. A solid business plan is not just a guide; it’s a roadmap to sustainable growth and success. 1. Define Clear Goals The foundation of any good plan starts with setting…

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Exciting + Innovative New Business and Product Launch

Client: Bullistic Barriers, LLC., View Website On December 19th we got the call…. The call that would send us into a frenzy. A new business is going to launch its product line to the world and we were the team to make it happen. Launch dates and location were firm: March 4th Salt Lake City,…

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Verve Marketing & Design: Positioning the Truly Exceptional for Generations to Come

Verve Marketing & Design is a boutique firm celebrating 30 years of helping businesses realize their vision and achieve growth. Recently, Diane E. Lemonides, President & Brand Strategist, completed an exercise she’s taken clients through many times: re-branding and re-focusing. Having worked with many clients across various industries over the years, Lemonides realized her consulting…

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Western Lullaby

At the age of 70, Lynn Estes Friess started writing children’s books and started her own publishing company. She was recently featured on The Balancing Act segment on the Today Show! Watch the segment below: What we did with this client: – Found an illustrator that was perfect for her story – Helped her set…

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10 Ways to Refuel

It’s a good time to stop and catch your breath.  Some of us are just coming out of winter and need to refill the gas tank.  It’s important for business people (especially small business owners) to take time to recharge.  It is good for you and your company. Here are some suggestions: 1)  Do Something…

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The Time of the Season

In nature, this is the time of the season to prepare the soil and get ready to plant.  The same is true for Business. Before we plant our garden, we must clear the area.  For plans to succeed we need to pull out what’s old and withered or broken. This is a good time to…

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