Posts by Verve Marketing & Design

Merriam-Webster defines luxury as “something adding to pleasure or comfort but not absolutely necessary.” In a time of great uncertainty in this country, in terms of the state of the economy and that groundbreaking Presidential election looming, Americans are searching for luxury space in every day life to rekindle comfort and hope. On the bright…

Are we headed for a recession? Maybe yes, maybe no. But history has shown that just the mention of “recession” can wreak havoc on the psyche — and unfortunately, on the economy. But regardless of the dollar’s buying power, life goes on. There will be appliances to replace, vacations to take, achievements to note, and…

Well, it’s about that time of year – for boxes with bows, tangled twinkle lights, indulging in sweet treats and racking up the airline miles on your credit card. It’s inevitable that time, dollars and sometimes common sense get away from us around the holidays. However, as you are keeping the retail world in the…

For some luxury buyers, a high-end BMW would be sufficient unto itself. Custom-built for the buyer, German-engineered for excellence, the Beemer is a sweet little sports car. But BMW understands that for a certain group of discriminating buyers, an automobile remains just an automobile. It’s a way to get from point A to point B.…

Enter the word “luxury” on Amazon.com and 186,975 entries materialize. Over 186 thousand books on “activity that gives great pleasure,” “an item that is desirable but not essential,” and “expensive high quality surroundings.” The staggering amount of reading material points to the fact that luxury is on the minds of many Americans; not just the…

I found my Birkenstocks from college recently. I took them out of the closet and stared at them a while. Then I got to thinking about footsteps, and eventually, footprints, and how a few years ago, a carbon footprint was something you might have thought was a fun thing to do at the beach. Now,…

With the postage rate increate effective May 14, 2007, a first-class stamp will be jumping from $.39 to $.41. This may not seem like a significant increase; however, for businesses direct mailing mass quantities, why waste postage on undeliverable direct mail? Solution: clean up your mailing list! Whether you are targeting customers each month or…

For all of our needs there are a million and one different options. We may never be able to pin point exactly what makes a loyal customer, but no one has ever told me that they shop somewhere routinely for luxury items despite bad customer service. We’re not talking poor customer service, here — that…