It’s Time to Spring Clean Your Mailing List!

With the postage rate increate effective May 14, 2007, a first-class stamp will be jumping from $.39 to $.41. This may not seem like a significant increase; however, for businesses direct mailing mass quantities, why waste postage on undeliverable direct mail? Solution: clean up your mailing list! Whether you are targeting customers each month or…

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The secret art of shopping and the dying art of customer service

For all of our needs there are a million and one different options. We may never be able to pin point exactly what makes a loyal customer, but no one has ever told me that they shop somewhere routinely for luxury items despite bad customer service. We’re not talking poor customer service, here — that…

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