Verve Marketing and Design

Posts Tagged ‘marketing’

10 Ways to Refuel

It’s a good time to stop and catch your breath.  Some of us are just coming out of winter and need to refill the gas tank.  It’s important for business people (especially small business owners) to take time to recharge.  It is good for you and your company. Here are some suggestions: 1)  Do Something…

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Succession Planning From the Inside Out

Workforce.com says, “The only way to reduce the effect of lost leadership is through a strong succession planning program that identifies and fosters the next generation of leaders through mentoring, training and stretch assignments, so they are ready to take the helm when the time comes.” Research proves that there are very few companies who…

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Retail Federation News

Holiday Retail Sales Up 3.0 Percent to $579.8 Billion NEW YORK, January 15, 2013 – Solid consumer spending in the month of December helped retailers finish the year with a healthy holiday shopping season, however economic uncertainties sent a cautious consumer to the stores. According to the National Retail Federation, the world’s largest retail trade…

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The Panacea

Often, when companies hire a consultant, they think it will be a panacea, the fairy dust they need to end the sleepless nights. Soon after, the truth sets in. This either gives them an “aha” moment or it punches them in the gut. The wake up message is that You, the business owner, has to…

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Straight Shooting with Target Marketing

Target Marketing is about discovering who your “best” customer is.  When you know that, you can focus your marketing on the people who are most likely to buy from you. It is an essential part of any marketing strategy, along with your product or service, distribution channels, price and promotion. All your marketing efforts are…

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