Posts by Verve Marketing & Design
Strengthen Your Business With Love – February, 2014
Do you love your Clients? They keep you in business. Clients or customers are what sustain you and bring you inspiration. Without customers you have no business. They are your life blood. Why shouldn’t you love them? Do you love your staff? Your business runs because of them. How much would get done without them?…
Read MoreSuccession Planning From the Inside Out
Workforce.com says, “The only way to reduce the effect of lost leadership is through a strong succession planning program that identifies and fosters the next generation of leaders through mentoring, training and stretch assignments, so they are ready to take the helm when the time comes.” Research proves that there are very few companies who…
Read MoreThe Slow Movement
As I was packing my kid’s lunches in wax paper bags, I was feeling good that the contents of all the “bags” in the lunch boxes were healthy, home-cooked food. Okay, except for the granola bar. (I do make my own power bars but they fly out of the kitchen so fast it’s hard to…
Read MoreRetail Federation News
Holiday Retail Sales Up 3.0 Percent to $579.8 Billion NEW YORK, January 15, 2013 – Solid consumer spending in the month of December helped retailers finish the year with a healthy holiday shopping season, however economic uncertainties sent a cautious consumer to the stores. According to the National Retail Federation, the world’s largest retail trade…
Read MoreRough Lux, not Tarnished
Rough lux is not rough at all; it’s all in the positioning. This trend spans from clothing, travel, packaging, and home goods to dining. It’s the food we eat and how we shop! Some well known brands leaders are Toms, Seeds of Change to Anthropologie, which has done a perfect job of embracing rough lux…
Read MoreThe Right Day
It’s just human nature. When everyone else is doing it, we tend to follow. Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, No Shipping Thursday . . . where to next? People become caught up in groupthink, and like the fabled lemmings, will jump off a cliff if everyone else does it. We must…
Read MoreThe Panacea
Often, when companies hire a consultant, they think it will be a panacea, the fairy dust they need to end the sleepless nights. Soon after, the truth sets in. This either gives them an “aha” moment or it punches them in the gut. The wake up message is that You, the business owner, has to…
Read MoreWhy do You Want Your Business to Grow?
Maybe you have that feeling, you’ve heard the voice. You know it’s time to expand your business. Before you do, though, take the time to go beyond just making payroll or increasing your bottom line. Stop, take a breath and ask yourself why you are looking to grow your business — Do you want to…
Read MoreStraight Shooting with Target Marketing
Target Marketing is about discovering who your “best” customer is. When you know that, you can focus your marketing on the people who are most likely to buy from you. It is an essential part of any marketing strategy, along with your product or service, distribution channels, price and promotion. All your marketing efforts are…
Read MoreShifting our mind set = business growth
Jay Leno on Happiness This is purported to be written by Jay Leno in 2008. Imagine if you could shift your focus to positive from negative, on what you have vs. what you perceive you lack, on releasing your inner strength to get what you want by being a high performer. As Eleanor Roosevelt wrote,…
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