Jay Leno on Happiness This is purported to be written by Jay Leno in 2008. Imagine if you could shift your focus to positive from negative, on what you have vs. what you perceive you lack, on releasing your inner strength to get what you want by being a high performer. As Eleanor Roosevelt wrote, [...] Read more »
Niche Marketing – The Spending Power of Women
Women serve many roles in our society – businesswoman, wife, mother, daughter, entrepreneur, sister, friend, teacher, aunt, expert (the list goes on and on) – and women make 80% of all consumer purchases on top of their other achievements. To exemplify the power of women in relation to economic stimuli, women spend on average $100 [...] Read more »
Niche Marketing — The Home Space
Our homes are as unique and varied as our personalities. Bringing life to an inanimate dwelling requires style, attitude and interior design to make the home space inviting and a form of personal expression. Whether you refer to your home as an abode, diggings or habitat, they all have something in common: the need for [...] Read more »
Entering the Mind of the Middle-Class Millionaire
In a presentation to the Luxury Marketing Council of Philadelphia, author Lewis Schiff properly introduced members and guests to the market segment know as The Middle-Class Millionaire. A rising number of millionaires fit into this middle-class category, in fact, “…8.4 million households” (Prince, Schiff in America make up this segment. This class of millionaire is [...] Read more »
Living Luxury – Crafting the Experience
True luxury heightens the senses – seeing the Aurora Borealis with swishes of hazy color in the night sky, feeling 1,000 thread count Egyptian cotton sheets, smelling vintage Bordeaux as it swirls in a crystal-stemmed goblet, hearing The Marriage of Figaro live from your balcony seat, tasting red caviar as it melts on your tongue. [...] Read more »
Love ‘Em or They’ll Leave You – a beyond basics customer service reminder
We’ve all heard it before: the customer is always right. And part of that entitlement comes from expecting exceptional service when purchasing luxury products, experiences and services. Let’s face it: luxury is all about service. Sure, luxury products are finely crafted, the experiences are unique and exotic, the services are lavish and custom, but where [...] Read more »
Changing Tactics in Tough Times
The President’s proposed stimulus package is intended to reduce our nation’s debt by half and get the economy and the work force back on track. Every market segment has been affected over the past year, including the robust luxury and aspirational markets, which were not immune to products and services being hit hard. Now it [...] Read more »
Niche Marketing: Slightly Easier than Finding a Needle in a Haystack
I love Chinese food – the smell, taste and texture – and I am a pro with chopsticks! Pretty impressive for someone who is not of Asian descent, huh? And since I frequent Chinatown, I must know how the Asian market consumes media, right? It sounds absurd, but when businesses don’t pay attention to their [...] Read more »
Luxury is neither a place nor a thing – it's a state of mind. And no one understands how to cultivate consumer intrigue in this exclusive arena quite like Verve Marketing & Design. Luxury can mean vastly different things to different people. But in each case, the true value of an object or experience goes far beyond its price tag. 